ETRO

ETRO is New Tradition, the sum of artisan know-how and creative experimentation. The
entrepreneurial venture began in 1968, when Gimmo Etro, the brand’s visionary founder, launched
a production of highly prestigious fabrics using noble and natural fibres, which he embellished with
original designs and innovative colour ways. In 1981 the furnishing textiles line made its debut. The
Paisley motif used to enrich the first collection was set to become ETRO’s mark of identity. The product
range added another string to its bow in 1984 with leather goods and the bag collection in Paisley
jacquard fabric. The launch of the home accessories and complements collection, in 1986, and the
creation of the perfumes division, in the late 1980s, consolidated the brand’s lifestyle concept. The
1990s saw the unveiling of the first men’s and women’s prêt-à-porter collections, their inventive and
recherché style earning the label instant recognition. The materials, the workings and a special talent
with prints are what make ETRO unique and unrepeatable.